{"id":2415,"date":"2025-10-20T01:44:12","date_gmt":"2025-10-20T01:44:12","guid":{"rendered":"https:\/\/bhoomi.pt\/concept\/"},"modified":"2026-05-07T21:06:32","modified_gmt":"2026-05-07T21:06:32","slug":"concept","status":"publish","type":"page","link":"https:\/\/bhoomi.pt\/en\/concept\/","title":{"rendered":"Concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2415\" class=\"elementor elementor-2415 elementor-576\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e812b9a e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3e812b9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-738dedb9 e-flex e-con-boxed e-con e-child\" data-id=\"738dedb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb2924 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4eb2924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5245770 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5245770\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e754e20 e-con-full e-flex e-con e-child\" data-id=\"e754e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8ab9fc1 e-con-full e-flex e-con e-child\" data-id=\"8ab9fc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-268e867 elementor-widget elementor-widget-image\" data-id=\"268e867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-683x1024.jpg\" data-srcset=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-683x1024.jpg 683w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-200x300.jpg 200w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-768x1152.jpg 768w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-1024x1536.jpg 1024w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-600x900.jpg 600w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1.jpg 1365w\" width=\"683\" height=\"1024\" class=\"attachment-large size-large wp-image-5475 lazyload\" alt=\"\" sizes=\"(max-width: 683px) 100vw, 683px\"><noscript><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-5475\" alt=\"\" srcset=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-683x1024.jpg 683w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-200x300.jpg 200w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-768x1152.jpg 768w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-1024x1536.jpg 1024w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1-600x900.jpg 600w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2026\/05\/tisanas-3-1.jpg 1365w\" sizes=\"(max-width: 683px) 100vw, 683px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3969c11 e-con-full e-flex e-con e-child\" data-id=\"3969c11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9b856 elementor-widget elementor-widget-heading\" data-id=\"cf9b856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bhoomi,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7074ffa9 elementor-widget elementor-widget-text-editor\" data-id=\"7074ffa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We are <strong>Catarina and Margarida<\/strong>, two cousins who have always been sisters &#8211; we grew up side by side, sharing dreams, laughter and a common passion: <strong>jewelry<\/strong>.<\/p><p>For years we talked about creating something together &#8211; a project that was more than a brand, that had <strong>soul, purpose and a positive impact.<\/strong><\/p><p>In 2021, we finally decided to take that step: we brought together <strong>art<\/strong>, <strong>creativity<\/strong> and the <strong>desire to innovate<\/strong>. <strong>Bhoomi<\/strong> was born. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5eb7b9 elementor-widget elementor-widget-text-editor\" data-id=\"d5eb7b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe name wasn&#8217;t chosen at random &#8211; <em>Bhoomi<\/em>, which means <em>earth<\/em> in Hindi, symbolizes the starting point of everything we believe in. The earth is our home, our raw material and our inspiration. We want to honor it by creating <strong>unique pieces of jewelry<\/strong> made from <strong>recycled and reused materials<\/strong>, transforming what could be waste into beauty and meaning.  \n\nMore than a brand, Bhoomi is an <strong>ecosystem of possibilities<\/strong>: a space where aesthetics and conscience come together, where every piece tells a story and every choice has an impact. We believe that <strong>the union between elegance and sustainability<\/strong> will mark a new era in fashion &#8211; one that is more conscious, more human and more true. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8428240 elementor-widget elementor-widget-text-editor\" data-id=\"8428240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At Bhoomi, nothing is left to chance. Even <strong>the labels<\/strong> are an extension of our purpose &#8211; made from <strong>seed paper<\/strong>, they give life to new flowers when planted.  Just tear it up, put it in the soil and water it a little.  <\/p><p>This is how we see our work: <strong>a cycle that renews itself<\/strong>, where each creation is a celebration of the Earth, creativity and care.<\/p><p>Bhoomi was born out of a shared dream between two cousins, but it grows every day with the contribution of those who believe that <strong>beauty can &#8211; and should &#8211; have a conscience<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-886ae39 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"886ae39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdbd6a2 e-con-full e-flex e-con e-child\" data-id=\"cdbd6a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-042e452 elementor-widget elementor-widget-heading\" data-id=\"042e452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our concept: upcycling,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993116d elementor-widget elementor-widget-text-editor\" data-id=\"993116d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At Bhoomi we embrace <strong>upcycling<\/strong> as a means of giving new life to raw materials.<\/p><p><strong>Upcycling<\/strong> consists of <strong>reusing materials<\/strong> that <strong>would otherwise be discarded<\/strong>, <strong>transforming them<\/strong> into <strong>valuable objects<\/strong> with imagination and innovation.<\/p><p>By reusing materials, we help to <strong>reduce waste<\/strong>, <strong>reduce the need for virgin raw materials and conserve natural resources<\/strong>. So, instead of the linear <strong>&#8220;produce-use-discard&#8221;<\/strong> model, we have chosen a circular economy path, where objects gain a new history. <\/p><p>Each piece we create carries this philosophy: it&#8217;s not just jewelry, but <strong>a second life<\/strong>, <strong>transformation and awareness.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43b1720 e-con-full e-flex e-con e-child\" data-id=\"43b1720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-662008f elementor-widget elementor-widget-image\" data-id=\"662008f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-1024x1024.jpg\" data-srcset=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-1024x1024.jpg 1024w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-300x300.jpg 300w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-150x150.jpg 150w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-768x768.jpg 768w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-600x600.jpg 600w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-100x100.jpg 100w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3.jpg 1080w\" width=\"800\" height=\"800\" class=\"attachment-large size-large wp-image-2421 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2421\" alt=\"\" srcset=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-1024x1024.jpg 1024w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-300x300.jpg 300w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-150x150.jpg 150w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-768x768.jpg 768w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-600x600.jpg 600w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3-100x100.jpg 100w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/3.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b631d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"49b631d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f040094 e-con-full e-flex e-con e-child\" data-id=\"f040094\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b861a98 elementor-widget elementor-widget-image\" data-id=\"b861a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-1024x1024.jpg\" data-srcset=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-1024x1024.jpg 1024w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-300x300.jpg 300w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-150x150.jpg 150w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-768x768.jpg 768w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-600x600.jpg 600w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-100x100.jpg 100w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36.jpg 1440w\" width=\"800\" height=\"800\" class=\"attachment-large size-large wp-image-2255 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2255\" alt=\"\" srcset=\"https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-1024x1024.jpg 1024w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-300x300.jpg 300w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-150x150.jpg 150w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-768x768.jpg 768w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-600x600.jpg 600w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36-100x100.jpg 100w, https:\/\/bhoomi.pt\/wp-content\/uploads\/2025\/10\/2-36.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc10e8e e-con-full e-flex e-con e-child\" data-id=\"cc10e8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a7a5f elementor-widget elementor-widget-heading\" data-id=\"b3a7a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our labels: small seeds, big impact,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dec7ea elementor-widget elementor-widget-text-editor\" data-id=\"2dec7ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>At Bhoomi, not even labels go to waste.<\/strong><\/p><p>Our <strong>labels are made<\/strong> from <strong>seed paper<\/strong> &#8211; a simple and ecological solution that goes beyond the traditional &#8220;label&#8221; function. <strong>Just tear it off, put it in soil (or a pot), water it lightly and wait for it to grow. <\/strong> <\/p><p>By opting for this type of label, we are reducing paper waste and contributing to local biodiversity. What&#8217;s more, we provide our community with an experience that goes beyond buying: planting, watching it grow, feeling that there&#8217;s an impact. <\/p><p>When you buy a Bhoomi piece, you don&#8217;t just get jewelry &#8211; you get a message of purpose.  <strong>By planting the label, you become part of the change, you become an agent of a greener future.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d86ab e-flex e-con-boxed e-con e-parent\" data-id=\"f1d86ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d203b elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"f2d203b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/bhoomi.pt\/shop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit our store<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us Bhoomi, We are Catarina and Margarida, two cousins who have always been sisters &#8211; we grew up side by side, sharing dreams, laughter and a common passion: jewelry. For years we talked about creating something together &#8211; a project that was more than a brand, that had soul, purpose and a positive impact. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2415","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/pages\/2415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":6,"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/pages\/2415\/revisions"}],"predecessor-version":[{"id":5476,"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/pages\/2415\/revisions\/5476"}],"wp:attachment":[{"href":"https:\/\/bhoomi.pt\/en\/wp-json\/wp\/v2\/media?parent=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}