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About us

Bhoomi,

We are Catarina and Margarida, two cousins who have always been sisters – we grew up side by side, sharing dreams, laughter and a common passion: jewelry.

For years we talked about creating something together – a project that was more than a brand, that had soul, purpose and a positive impact.

In 2021, we finally decided to take that step: we brought together art, creativity and the desire to innovate. Bhoomi was born.

The name wasn’t chosen at random – Bhoomi, which means earth in Hindi, symbolizes the starting point of everything we believe in. The earth is our home, our raw material and our inspiration. We want to honor it by creating unique pieces of jewelry made from recycled and reused materials, transforming what could be waste into beauty and meaning. More than a brand, Bhoomi is an ecosystem of possibilities: a space where aesthetics and conscience come together, where every piece tells a story and every choice has an impact. We believe that the union between elegance and sustainability will mark a new era in fashion – one that is more conscious, more human and more true.

At Bhoomi, nothing is left to chance. Even the labels are an extension of our purpose – made from seed paper, they give life to new flowers when planted. Just tear it up, put it in the soil and water it a little.

This is how we see our work: a cycle that renews itself, where each creation is a celebration of the Earth, creativity and care.

Bhoomi was born out of a shared dream between two cousins, but it grows every day with the contribution of those who believe that beauty can – and should – have a conscience.

Our concept: upcycling,

At Bhoomi we embrace upcycling as a means of giving new life to raw materials.

Upcycling consists of reusing materials that would otherwise be discarded, transforming them into valuable objects with imagination and innovation.

By reusing materials, we help to reduce waste, reduce the need for virgin raw materials and conserve natural resources. So, instead of the linear “produce-use-discard” model, we have chosen a circular economy path, where objects gain a new history.

Each piece we create carries this philosophy: it’s not just jewelry, but a second life, transformation and awareness.

Our labels: small seeds, big impact,

At Bhoomi, not even labels go to waste.

Our labels are made from seed paper – a simple and ecological solution that goes beyond the traditional “label” function. Just tear it off, put it in soil (or a pot), water it lightly and wait for it to grow.

By opting for this type of label, we are reducing paper waste and contributing to local biodiversity. What’s more, we provide our community with an experience that goes beyond buying: planting, watching it grow, feeling that there’s an impact.

When you buy a Bhoomi piece, you don’t just get jewelry – you get a message of purpose. By planting the label, you become part of the change, you become an agent of a greener future.

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